THE CHALLENGE

Creating entertainment is not entirely different from advertising. Both rely on a deep understanding of the target audience. And both must grab people’s attention, hold onto it—and get them to think about the implications of what they’re seeing.

This show is one of several we are developing. “Massive” explores coming of age in the 21st century. It is loosely based on the stories of several teen superstars in the world of EDM (electronic dance music).