Finding the solution to the challenges your business faces requires that we understand your business—not only the big picture but also the details.  We do all we can to make ourselves experts in your domain, including working alongside your employees in the field, interviewing your customers and studying every bit of information we can get our hands on.  Our outsiders’ perspective allows us to offer insight that can be hard to find within the organization.

This is where the meat of the work gets done.  Our process takes as input a massive volume of widely disparate information.  We boil everything down to a laser-focused two-page creative brief  that captures what’s important and omits what isn’t. We take great pride in our ability to formulate an effective brief, especially when the subject matter is complex.

When the end product / deliverables are clearly defined from the beginning, our mission is to create what is needed as effectively and efficiently as possible; we optimize the outcome (e.g., maximizing a performance metric such as sales of a new product) while minimizing the cost.  In other cases, we propose a route to the goal which may involve a medium or strategy not previously considered by the client.   Often, this includes an alternative to conventional advertising that will achieve greater impact at lower cost.