X-UP: CREATIVE VISION X-UP: CREATIVE VISION X-UP: CREATIVE VISION X-UP: CREATIVE VISION X-UP: CREATIVE VISION

X-UP CASE STUDY

The Next Coffee

Developed concept, created/formulated products, launched company, created identity, branding, advertising, web site, collateral. Designed and built retail store. Designed packaging.

THE CHALLENGE

In the decades since Starbucks opened its first location in Seattle, a lot has changed, but Starbucks (and their competitors) have remained the same. We saw a hole in the market and developed a clear and focused plan to fill it. Gunpowder launched as a tea business but quickly pivoted to guayusa, an herb from South America that has a lot to offer over coffee.

RETAIL STORE DESIGN

THE DECK

INVESTOR PRESENTATION - USE CONTROLS BELOW TO VIEW

THE BOOK

HARDBOUND BOOK PRESENTING ORIGINAL CONCEPT - USE CONTROLS BELOW TO VIEW
RELATED PRODUCT LINES WE DEVELOPED
Original pitch video—prior to pivot to guayusa