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X-UP CASE STUDY

One hour with Al Gore

Live/online event

THE CHALLENGE

As part of our five-year partnership with Time Warner Cable on their $100M initiative, ‘Connect a Million Minds’, we orchestrated this unique event to light a fire under the smoldering national dialogue around America’s failure to engage young people in science, technology, engineering, and math (STEM).

On November 17 Al Gore hosted Time Warner Cable’s “Math, Science and the Future of Our Nation,” a Global Online Town Hall. Participating in this unprecedented event were inventor Dean Kamen, astronaut Sally Ride, Discovery Channel’s “MythBusters” Jamie Hyneman and Adam Savage, U.S. Secretary of Education Arne Duncan and Microsoft Xbox creative visionary Kudo Tsunoda. These special guests were joined by young people from around the world, parents, educators and other concerned citizens for an interactive discussion on youth attitudes towards math and science, and what these subjects mean for future success.

ISSUE BRIEF WE PRESENTED TO MR. GORE

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Current TV segment about the event